Visa Now A Promotional Scheme For Online Marketing


     Visa Incorporated, one of the global payment companies have announced the continued global success of its Visa Checkout, the online check out service that allows shoppers to pay with their cards online and on any device, with just a few clicks.


Visa recently announced that no less than 33 new merchants, in the United States, Australia, Canada and Colombia had signed on to offer Visa Checkout. These ranged from Best Buy, Student Universe, The Roses Only Group and Ticketek, Grand & Toy, Exito.com, Falabella.com, Under Armour to Barnes & Noble and Taco Bell.

The firm pointed out that the rapidly expanding list of merchants would continue to make it easier for consumers to buy everything they need online, on any device, using Visa Checkout.

Speaking about the global announcement, Country Manager for Visa in Nigeria, Ade Ashaye said, Visa Checkout is the platform that has been developed to help provide ease of access during the online purchasing process.

In addition to the range of new, global merchants, more issuers around the world are also offering Visa Checkout to their customers to enable fast, secure online shopping from anywhere. This, it stressed was true in China and United Arab Emirates, where consumer demands for overseas goods continue to grow, and issuer partners now include: China Merchants Bank, Shanghai Pudong Development Bank, China Everbright Bank, Bank of Guangzhou, and The Card Center, China Minsheng Banking Corporation, among others.

It’s great to see banks like CMB and SPDB bringing best-in-class enrolment experiences to their customers in China who are eager to shop overseas, said Senior Vice President of Visa’s Digital Solutions, Sam Shrauger, who recently outlined Visa’s Checkout strategy in apymnts.com article.

As more merchants and issuers integrate Visa Checkout, the number of consumers seeing the benefit of a faster online checkout experience also grows. We’re starting to see the network effect kick-in.

It stated that as at August, 2015, China Merchants Bank (CMB) and Shanghai Pudong Development Bank (SPDB) were the first two issuers in the world who have launched Visa Checkout’s mobile app inline provisioning within their banking apps, providing their customers with an easy way to enrol in Visa Checkout for shopping online at overseas merchants.

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